Real value refers to much more than the total on your receipt.

Sure, a serving of premium pet food costs more when compared to the same amount of bargain food. But every serving packs a far superior nutritional punch. And with no fillers or by-products, your dog gets more from every bite.

Take an all-natural diet like Sojos, for example. It’s made with raw, human-grade ingredients—and because the ample portions of human-grade meat are gently freeze-dried, none of the essential nutrients and digestive enzymes are cooked out. That, combined with air-dried fruit and veggies, makes for a mix that’s packed with natural nutrients.

And while we’re on the subject of meat, remember some brands cut corners by using feed-grade protein made from animal by-products. Sojos Complete, on the other hand, uses only USDA-certified, human grade turkey, beef and lamb as the number one ingredient.

For variety, try an ultra premium pet food made with exotic proteins. The new Sojos Wild line, for example, is made with a choice of free-range venison, wild boar or wild-caught Alaskan salmon. The flavorful meat and fish keeps your pal excited to dig into his dog dish—and at the same time, each novel protein adds even more nutritional benefits.

In the long run, uncompromised raw pet food is a real bargain.

The natural enzymes in fresh, raw ingredients play a key role in nutrient absorption and proper digestion. They help maintain a clean, healthy mouth—and keep your furry friend’s kisses smelling fresh. They also help firm up his stools, keep him regular—even help eliminate gas and bloating.

Bottom line, don’t be fooled by the price tag—a high-quality, raw food delivers a host of whole body benefits. From maintaining a healthy weight, to building a strong immune system, it all adds up to fewer trips to the vet—and a happier, healthier dog.